The quick answers

QuestionAnswer
What is the BYD Shark 6?BYD’s first pickup: a 1.5L turbo plug-in hybrid with dual motors, 430+ hp, 0–100 km/h in 5.7 seconds
Where is it sold?Mexico, Brazil, Australia — launched in Mexico in May 2024
Mexico price899,980–969,800 pesos — about $53,400–$57,500 at launch
Is it banned in the US?Not literally — but tariffs and federal rules make it effectively unavailable
The 100% tariffSection 301 duty on Chinese-built EVs, in place since September 27, 2024; confirmed continuing in October 2026
The Chicken TaxA 25% US tariff on imported light trucks, in place since 1964
The tech ruleFederal connected-vehicle rule bars Chinese-controlled vehicle software (model year 2027) and hardware (model year 2030)
Any US plans?None — BYD’s Americas chief told Reuters the company has no US sales plans yet
Can I import one myself?Not legally for road use — the 25-year import rule and missing US safety certification block it

First, the word “banned”

The US has not banned the BYD Shark — no law names it. What exists is a tariff wall so high, layered with a 1960s truck duty and a tech rule biting from 2027, that selling it here makes no business sense. The effect looks like a ban. The mechanism is math.

1. The 100% tariff on Chinese EV imports

Under Section 301, the US applies a 100% tariff to China-built EVs — effective September 2024 and confirmed continuing in October 2026. With base duties, the effective rate runs 102.5% to 115%.

At its Mexican price of about $53,400, a 100% tariff pushes the landed cost toward $107,000 — before other duties, dealer margin, or profit. The truck’s pitch is value; double the price and the pitch evaporates.

2. The 60-year-old “Chicken Tax” hurdle

Even if the EV tariff vanished tomorrow, the Shark would hit a second wall — one that’s been standing since 1964. The Chicken Tax is a 25% US tariff on imported light-duty trucks, born from a trade spat over frozen chicken and never repealed. Any pickup built outside North America pays it, full stop.

A Shark shipped from a Chinese factory would pay that 25% on top of everything else — and unlike the EV tariff, this one has survived every administration for six decades.

Rear three-quarter view of the white BYD Shark 6 pickup showing BYD tailgate badging
The Shark 6 from behind — full-width tailgate light bar and DMO all-wheel-drive badging. A US-bound truck would need to clear the Chicken Tax before it ever reached a dealer lot. Photo: Andra Febrian / Wikimedia Commons (CC BY 3.0)

3. Why BYD launched the Shark in Mexico instead

Mexico was the strategy, not a consolation prize. The Shark debuted there in May 2024 at 899,980 to 969,800 pesos (about $53,400), with no punitive tariffs on Chinese vehicles and a huge midsize-truck market.

That feeds the persistent rumor: if BYD is planning a Mexican factory, couldn’t it build Sharks there and ship them north tariff-free under the USMCA? In practice, the USMCA demands 75% North American parts for tariff-free treatment, Washington opposes Chinese automakers using Mexico as a back door, and the federal connected-vehicle rule (finalized January 2025) bars Chinese-controlled vehicle software from model year 2027 and hardware from 2030. A Mexico-built Shark would need re-engineering, not just paperwork.

BYD isn’t pushing either: Americas chief Stella Li told Reuters the company has no US sales plans yet.

Blue BYD Shark 6 DMO on display at the 2025 Manila International Auto Show
A Shark 6 DMO on the show stand at the 2025 Manila International Auto Show — the truck’s global tour keeps skipping exactly one market. Photo: Ethan Llamas / Wikimedia Commons (CC BY-SA 4.0)

4. Can Americans import the BYD Shark personally?

This is the question under every forum thread, so here’s the straight answer: not for road use, and not any time soon. The obstacle isn’t the border — it’s what happens after you cross it.

First, the money. US Customs assesses duty by country of manufacture, not country of purchase. A Shark bought at a Mexican dealer is still a Chinese-manufactured vehicle at the border, and the 100% EV tariff applies just the same.

Second, certification. The Shark isn’t FMVSS-certified, so you can’t register it for road use. The 25-year import rule is the only exception — and the Shark launched in 2024. See you in 2049.

Summary: will the BYD Shark ever come to the USA?

  • Current status: Strictly unavailable in the US, with zero announced plans for a domestic launch — BYD’s own Americas chief says there are none.
  • The blockers, in order: the 100% Section 301 tariff on Chinese-built EVs (confirmed continuing through the 2026 trade review), the 25% Chicken Tax on imported light trucks, and the federal connected-vehicle rule barring Chinese-controlled software from model year 2027 and hardware from model year 2030.
  • Personal import: blocked by the same 100% tariff (assessed by country of manufacture), missing FMVSS certification, and the 25-year rule.
  • What to buy instead: the Toyota Tacoma i-Force Max hybrid and the Ford Maverick hybrid are the closest US-market answers to the Shark’s formula — midsize, electrified, and actually on dealer lots.

The bottom line

The BYD Shark isn’t banned — it’s outpriced, out-taxed, and out-regulated. Three US policies across six decades stack into a wall no workaround climbs. Until one of those layers moves, the most talked-about midsize hybrid pickup stays everywhere except here.